TUSCALOOSA, Ala: Lou and Company home and gift boutique located downtown Tuscaloosa, AL is preparing for their annual Valentine’s Day party. Lou & Co. will be hosting other small local businesses such as Bloom Flower Truck and Kate Bakes throughout the day on Thursday, February 14th. The store will be open from 10 a.m. until 6 p.m., and will be fully stocked with unique Valentine’s Day gifts, serving champagne, and be your one-stop-shop for all of your festive needs.
Lou & Co. is promoting their Valentine’s Day party on their social media platforms and in store, featuring flyers that read, “join us for flowers, bubbly + sweet treats.” This is an all-day event for men, women, and families of all ages looking to handpick their own flower arrangements, eat some sweet baked goods, and buy their Valentine a treat! Lou & Co. will also be hosting an opportunity for their business and shoppers to give back philanthropically, as University of Alabama Panhellenic Sorority members can mention their sorority chapter at check-out for Lou & Co. to donate 10% of their purchase to their chapter’s philanthropy.
Lou & Co.’s Valentine’s Day party is one of many holiday themed events they plan and host throughout the calendar year, so I indulged in conversation with Allie Hicks, a half-year employee at Lou & Co., to see for myself what all fun was in store for shoppers of this event. I was curious to find out just how these special celebrations affected business growth and sales, and Allie informed me that, “we have many loyal customers who look forward to our holiday events and some even make customized wish lists of their favorite items to send to significant others and family members.”
In my conversation with Allie, she also gave me the insider on her favorite details of the upcoming event. “I’m most excited for our new business partnership with Kate Bakes, and our lasting partnership with Bloom Flower Truck to be in attendance. I feel like these partnership parties bring in more customers that normally would not have shopped with us on their own, but leave having discovered brands and items we carry that they will come back for at Lou & Co.” I can’t wait to attend this quite LOVE-able event, and encourage Tuscaloosa locals to attend as well.
[this post is one of my first journalism coursework blog posts- stay tuned for more!]