TUSCALOOSA, Ala. – The Golden Hanger womens’ contemporary boutique located in downtown Tuscaloosa, Alabama prepares at least a week in advance for the physical store appearance for what’s called “parents weekend,” yet the real, inventory preparation begins long before. Parents weekend is when Panhellenic sororities from the University of Alabama host their parents in Tuscaloosa for weekend-long events and socials, and can even last the span of two-to-three weekends in a row (usually in February) depending on when chapters schedule them. (UA also holds a UA-wide parents weekend.)
Owner, Caroline Grimes, and her college-aged staff’s thoughts and effort towards working towards a successful weekend of events begin in October of the year before at America’s Mart Atlanta. Why is parents weekend such a big deal?
“Parents weekend is one of our largest grossing sales weekends of the entire year.”
Employee Rayne Winters recalls her experience at Atlanta Apparel and looking for merchandise for parents weekends.
“Our target market is usually around the college-aged girl and a little bit older,” she said. “But when we are buying our spring apparel we remember our events such as parents weekend, so we intentionally buy merchandise for customers that are parent-aged.”
The Golden Hanger is open from 10 a.m. until 6 p.m. on the Friday of parents weekend, and is open from 10 a.m. until 4 p.m. on Saturday. A marketing and customer appreciation sales technique that Golden Hanger practices during this high retail sales weekend is theming the weekend as a “flamingo party.”
“Having the store fully stocked with bright, fun, and unique apparel that fits a large age span really attracts our customers, especially those who are in from other cities and states,” explained Winters. “This weekend really kicks off a successful spring and summer at Golden Hanger every year. We’re all smiles and good spirits for this event.”
The Golden Hanger has hosted the flamingo party for the past three years, and some return customers recognize the theme annually. Flamingo decorations are placed throughout the store and the storefront window display, fresh pink flowers are brought in, and a pink refreshment such as Rosé or raspberry lemonade is offered to shoppers.
This year, Golden Hanger is giving back philanthropically to members of Alpha Chi Omega sorority, as 10 percent of its purchases will be donated to Alpha Chi’s philanthropy. In years past, a discount such as 10 percent off an entire purchase has been offered to all customers.
this post was done for university of alabama coursework